An Often-Overlooked Way to Attract Top Talent & 7 Ways to Address It.
Updated: Jun 25, 2020
There are a number of ways to attract top talent to your company, though it can easily be disputed which are the most important. There is one very simple item, however, that is often overlooked.
Your job posting.
Think about it….in most cases, this is a job seeker’s first glimpse at your company. It's a marketing piece meant to grab their attention and pull them in to learn more. Yet, so many of them sound like all the others.
Why does this matter? Well, it’s a job seeker’s market right now. While hiring managers sift through piles of resumes to find a few that stand out, your future candidates are scrolling through a blur of job postings hoping to find a few that excite them.
To give yourself a more competitive edge in catching their attention, you can try breathing some new life into your traditional job descriptions with one or several of the suggestions below:
1. Talk To Your Current Employees. Ask those in similar positions or, at least, the same department, what attracted them to the company. What else would they like to see if they were currently looking?
2. Add Some Humor. They say, “laughter is the best medicine,” right? Job descriptions tend to be dry and matter-of-fact. Making the candidate laugh or at least chuckle a bit (with you, not at you) is likely to draw them in. Try playing on some typical words or phrases in your industry or even poke a little playful fun at the role.
Example: A posting for a GA Analyst at EverythingMe asked, “Are you a stubborn person who’s not afraid of searching for a needle in a haystack?”
3. When You Can Only Be Serious. Of course, there are companies and positions for which humor may not be the best option. This would be another good time to talk to your current employees about what caught their attention. Highlight those items in a way that explains why your company is the one they should consider. What truly makes your organization stand out?
Example: Most every posting proudly states, "Competitive Benefits." But what, exactly, makes your benefits competitive? “We offer paid parental leave, your choice of HSA or PPO insurance plans, flexible work schedules, three weeks’ vacation from day one, retirement savings and 401K.”
4. Add Some Personality! Try making it sound conversational; like you’re telling a friend about the open position. Show your excitement and grab their attention.
Example: A posting for an AI Chatbot Copywriter at Wade & Wendy asked, “Are you ready for your mind to be blown? Well: you get to work on creating the personality and language of our artificially intelligent hiring heroes.”
5. It's Not Just About the Qualifications. Of course it’s important to list the skills and qualifications required for the role. But, you want someone who will be a good fit with your company culture, right? So, use the opening description to highlight what kind of person you’re looking for; the type of person who is the best fit for the role, your teams and your values.
Example: A posting for an Assistant Project Manager at S3 Builders explained, “You are self- educating and self-motivated through curiosity, a passion for building and an unruly desire to do good.”
6. Kill the Buzzwords, Please. We’re looking for the ideal candidate who thinks outside the box. Someone who gives 110% to seek out the low-hanging fruit. If you’re a team-player, it’s a win-win situation all around. So send us your resume and we'll circle back after we've reviewed it so we can touch base to find the best time to take this discussion offline.
See what I did there? With the market as it is, these types of descriptions can make a company sound a bit stodgy and almost as if they are overcompensating. Of course, I think it's safe to say that each one of us has been guilty of using buzzwords here and there. Just keep in mind, if you use them, do your best to keep them to a minimum (like #hashtags).
7. Ask your Marketing Team to Write Them. A major part of their role is to look at things from a different perspective and to grab people’s attention in a creative way. So let’em take a stab at it.
There are so many other creative ideas to improve your job postings. Click here to view two before-and-afters of the overview portion of a job description. I even added a fun little surprise link at the end to give you a good laugh. You can also use good’ole Google to search “Best Job Descriptions” and you’ll see a wealth of descriptions and suggestions to get you started.
Interested in creating or reviving your company's job postings? I'd love to help. Contact me by clicking on the "Contact" tab above or email me at sara@UHLsee.com.